The Architect Method

One to one · 90 minutes on Zoom

Know exactly who you help and exactly what you sell

I'm opening a limited number of Niche & Offer Calls this week.
Just you, me, 90 minutes on Zoom, and two tools that do half the work before we even meet.

By the end you'll know exactly who you help and exactly what you sell. One niche. One offer you can point at. No more posting a bit of everything and hoping the right person notices.

90 minutes, one to one Live on Zoom Two AI tools to keep £97

Lock in your space

One £97 payment. You're sent straight to the two tools to start Step 1, then you book your call.

Lock in your space

Secure checkout via Stripe. If you go on to work with me, your full £97 is credited against it.

Why one offer beats five

Your clients don't want hypnotherapy

They don't want counselling, or EMDR either. They want rid of the thing that's hurting them, and they don't care which tool you use to get them there.

Right now that full toolbox of yours is quietly costing you. While you sell one modality at a time, nobody understands what you actually do, so nobody comes. We fix that. We point the whole toolbox at one outcome, and you go from one more option to the obvious choice.

How it works

Two tools before, one page after

  1. 1

    Before the call, you use two tools. About an hour.

    The Niche Builder interviews you and hands you a first draft of your niche: who you help, the pain they start in, how they want to feel at the end, and what makes you the one to take them there. Then the Hero Product Builder turns that into a draft of your signature offer, with a promise, a process and a price. You turn up already moving.

  2. 2

    We jump on Zoom for 90 minutes.

    We take what you've built and sharpen it together. We clear whatever's kept you scattered, and we lock your niche. We build your Hero Product live, so you watch it take shape. And we map your process onto one page, so a client knows exactly what they're buying. That page is your Offer Map. You keep it, along with the recording.

  3. 3

    You leave with your Offer Map and your next 3 steps.

    Before we finish, I'll get you clear on the exact three moves to get this out into the world fast. So you don't leave inspired and stuck. You leave clear and moving.

What you walk away with

Yours to keep

  • One clear niche, so you finally know exactly who you're for
  • Your Hero Product, a single signature offer you can point at and sell
  • Your Offer Map, the visible process on one page that makes buying an easy yes
  • Your next 3 steps to put it all into action

And the two tools

  • The Niche Builder, to keep and reuse
  • The Hero Product Builder, to keep and reuse
  • The recording of your 90 minute call

Your host

C

Craig Gibson

The Architect Method

Craig works with therapists, counsellors and practitioners who are brilliant in the room and impossible to buy from. He'll take your full toolbox and point it at one outcome, so you stop being one more option and become the obvious choice.

What you get

£97

If you want to put the plan into action with me, I'll make you an offer to work together. If you don't, I won't. Simple as that. And if you do, I'll credit your full £97 against it.
Lock in your space

Ready to get clear on who you help and what you sell?

90 minutes, one to one. You leave with one niche, one offer you can point at, and your next three steps. £97, credited back if we go on to work together.

Lock in your space

You'll be sent straight to the tools to start Step 1, then you'll book your call.